BUFFER:<\/a><\/strong><\/p>\n No matter the size of your company, social media matters<\/strong>. It can be tough to keep on top of a regular posting schedule, especially if you have a variety of accounts or are lucky enough to travel a lot.<\/p>\n Buffer<\/a> is your saviour.<\/p>\n Simply link your accounts (Facebook, LinkedIn, Twitter, Google+ etc) and then line up your content. It\u2019ll post them automatically throughout the day, whether you\u2019re logged on or not. Even the basic (free) account has a decent level of link analytics to show you what content resonates with your audience and when<\/strong>.<\/p>\n I\u2019ve combined my Buffer account with Quuu<\/a>; an app that helps you find interesting content on a range of topics \u2013 from AdWords to\u00a0Yoga. This means that even if I\u2019m not actively posting on my social media accounts personally, I am still regularly sharing highly relevant (and shareable) content.<\/p>\n SMALLPDF:<\/a><\/strong><\/p>\n Let\u2019s face it, although Adobe is amazing, getting the full-blown version of Acrobat is expensive.<\/p>\n Luckily, I have an answer.<\/p>\n Smallpdf<\/a>, a website developed in Switzerland (hoorah to Swiss ingenuity!), is free and does pretty much everything you might need.Conversions, merging, splitting, unlocking and protecting<\/strong>. The free version allows you to upload and modify two files an hour \u2013 more than enough for any burgeoning business.<\/p>\n CANVA:<\/a><\/strong><\/p>\n Why is it that some people seem able\u00a0to create beautiful images to go with their content? How can they afford to keep a designer on tap? Where did they learn their skills?<\/p>\n Their secret? Canva<\/a>.<\/p>\n The free version allows you to work from templates and design anything from a Pinterest image to an infographic to your CV. It\u2019s intuitive, even for those of us not design-inclined<\/strong>, and has pretty much everything you need to make great images \u2013 fonts, icons, images, and layouts. You have no excuse now!<\/p>\n FREEIMAGES.COM<\/a><\/strong>:<\/p>\n Finding images that a) don\u2019t look like every\u00a0other stock photo in the world and b) have licences accessible to freelancers and startups has just got a lot easier.<\/p>\n Step forward FreeImages.com<\/a>\u00a0(formally sxc.hu).<\/p>\n Free to register, free to browse, and free to download. With over 300,000 images, with a little bit of searching (think of it as the TK Maxx of the stock photo world!<\/strong>) you\u2019re bound to find the thing you\u2019re looking for. Remember to double-check the licence restrictions.<\/p>\n LINKEDIN:<\/a><\/strong><\/p>\n LinkedIn? Really? LinkedIn? That boring website where old people go to find jobs?<\/p>\n Yes, LinkedIn. It\u2019s changed. Not only has it been bought for a cool $26.2b<\/a> (resulting in its share price jumping by over 40%) but LinkedIn has actually become\u2026 well, useful<\/strong>.<\/p>\n For me, one of the most useful features is LinkedIn Pulse<\/a>. A never-ending reading list of opinion, conjecture, and analysis from professionals across the world. Fancy reading about capitalism<\/a>? Why not read a post by the CEO and Editor of Business Insider<\/a>? How about finding out what Bob Collymore (CEO of Safaricom) thinks about the secret to success<\/a>?<\/p>\n From TechCrunch to David Cameron, leading thinkers and business experts are all represented<\/strong>. (It\u2019s also worth noting that, according to arecent analysis by Buffer<\/a>, 59% of LinkedIn users don\u2019t visit twitter, 83% don\u2019t use Pinterest and 13% don\u2019t use Facebook. If you\u2019re not active on LinkedIn, you\u2019re missing out<\/strong>.)<\/p>\n HUBSPOT:<\/a><\/strong><\/p>\n I love Hubspot. A lot. I love that they offer an easy-to-use (free!)customer relationship management system<\/a> (if you don\u2019t have a CRM yet, Hubspot is well worth a punt). From a communications point of view, I love the way they talk about themselves and what they stand for<\/a>.<\/p>\n However, the best thing about Hubspot (and the reason it makes my list)? Their blog<\/a>. While steered towards sales and marketing, I think everyone can learn from this set of websites (and it\u2019s great for content curation too<\/strong>!)<\/p>\n So? What have I missed? Do you have a favourite website (or websites!) that I\u2019ve missed? Share them by emailing me<\/a>, tweeting<\/a> me, or leaving a note in the comments.<\/p>\n Imogen Hitchcock\u00a0is the head\u00a0of Beaumont, a partner company of Racosch that specialises in helping companies tell their story effectively through message development and content creation…. Find out more about Imogen and her company at\u00a0talktobeaumont.com<\/a>.<\/em><\/small><\/p>\n","protected":false},"excerpt":{"rendered":" Over the last few years, there has been an explosion of new tools and websites targeted towards making life easier for freelancers, start-ups, and entrepreneurs. With so many out there, it can be difficult to know which ones to spend time on. 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